24 Hour Home Care
24 Hour Home Care is an award-winning senior in-home care provider focused on compassionate support and accessible care services. The company was recognized with the 2022 Aspect Marketing and Advertising Award for Rebranding, highlighting the success of our creative efforts.
Overview
Over two years, I designed a wide range of marketing and creative assets across print, digital, and presentation channels, working closely with the creative director to maintain a cohesive brand presence. Deliverables included one-sheets, web and email banners, presentation decks, promotional products, packaging, social media campaigns, and motion-based presentations created in Microsoft PowerPoint.
Role
Graphic Designer
Timeline
2 Years
Collaboration
Creative Director, CEO
Challenge
When I joined 24 Hour Home Care, the company was in the process of defining a cohesive brand identity. We identified inconsistencies in color, style, and typography, and worked to establish a unified, professional visual language across all marketing and creative assets. By creating standardized templates and design guidelines, we ensured consistency across print and digital materials, strengthening the brand’s recognition and overall presentation.
I designed multiple Microsoft PowerPoint presentation decks spanning up to 60 slides, developed over extended timelines. A key challenge was translating complex content into files that remained easy for standard users to edit, present, and navigate. To solve this, I streamlined animations for reliable performance, maintained consistent and accessible typography and assets, and created decks that were both visually engaging and user-friendly.
Outcome
Working with 24 Hour Home Care reinforced the value of collaboration, attention to detail, and designing with both audience needs and usability in mind. From refining the brand identity to developing large presentation decks and marketing materials, I learned to balance creativity with technical precision. The experience strengthened my ability to deliver thoughtful, effective design across a wide range of mediums.