AxiomPrint Brand Package
AxiomPrint set out to create a physical sample system to present its print capabilities to clients in a cohesive, tangible format, similar to industry sample kits used for sales and presentations.
Overview
I led the creative direction and executed the majority of the design and production-ready development for a comprehensive brand packaging system for AxiomPrint, built to showcase a range of print finishes, materials, and production capabilities through a cohesive physical system.
Role
Art Supervisor (Design Lead)
Timeline
~2 Years (active development in final year)
Collaboration
Packaging Engineering, Design Team, Production Team, CEO
Challenge
Create a cohesive physical brand system that unified AxiomPrint’s evolving identity while clearly demonstrating its print and production capabilities. The system needed to balance creative exploration with manufacturing constraints, adapt to new equipment, and function as both a brand asset and sales tool.
Role & Contribution
Led visual direction and production alignment across the packaging system, bridging design, engineering, and production from concept through fabrication.
• Directed visual execution across all components
• Translated packaging dielines into production-ready layouts
• Guided the design team through print and material constraints
• Aligned brand goals with production and manufacturing limitations
• Refined outputs to ensure consistency and print readiness
• Translated packaging dielines into production-ready layouts
• Guided the design team through print and material constraints
• Aligned brand goals with production and manufacturing limitations
• Refined outputs to ensure consistency and print readiness
Process
Developed through iterative collaboration between design, engineering, and leadership.
• Received structural dielines from packaging engineering
• Applied cohesive visual system across packaging components
• Refined design outputs for print accuracy and manufacturability
• Educated team on production limitations and embellishment constraints
• Iterated with CEO and engineering feedback to align on final system direction
• Applied cohesive visual system across packaging components
• Refined design outputs for print accuracy and manufacturability
• Educated team on production limitations and embellishment constraints
• Iterated with CEO and engineering feedback to align on final system direction
Production & Technical Execution
Focused on ensuring all assets were production-ready while expanding print capabilities in collaboration with production teams.
• Built within engineering dieline constraints
• Standardized production-ready files across teams
• Collaborated with production to test new machine capabilities
• Applied Raised Spot UV, die cutting, and foil techniques
• Matched embellishments to feasible workflows
• Standardized production-ready files across teams
• Collaborated with production to test new machine capabilities
• Applied Raised Spot UV, die cutting, and foil techniques
• Matched embellishments to feasible workflows
Business Card System
Business cards developed in collaboration with the design team under creative direction, each curated to demonstrate layered embellishments and advanced print techniques across small-format collateral.
The series explores a range of materials including pearlescent paper, plastic, and wood, alongside processes such as laser cutting, foil, and Raised Spot UV.
Custom tri-fold business card packaging with integrated pocket storage for additional collateral. Shown closed (left) and open (right).
Front: Laser-engraved wood with UV ink print
Back: Layered white ink applications
Custom die-cut business card with Spot UV
Embossed design on black stock
Soft-touch laminated card with layered foil and ink
Raised gold foil and Raised UV
Double-sided printed plastic card utilizing transparency
Three-layer die-cut card
Label Booklet System
Label booklet system combining editorial layout design with physical label production to showcase a range of materials, finishes, and embellishment techniques in a structured presentation format.
Label Sticker Booklet
Fine Foil UV Labels
Double-Sided Labels
Outcome
The system became a core internal and client-facing asset for AxiomPrint, functioning as both a brand expression and a demonstration of production capabilities.
It also helped translate new production technologies into tangible, designed outputs.
• Defined visual identity and material standards
• Created a scalable platform for showcasing capabilities
• Translated new technologies into client-facing applications
• Strengthened collaboration across teams
• Delivered a tactile tool for presentations and sales
• Created a scalable platform for showcasing capabilities
• Translated new technologies into client-facing applications
• Strengthened collaboration across teams
• Delivered a tactile tool for presentations and sales