AxiomPrint Brand Package
AxiomPrint set out to create a physical sample system that showcased its print capabilities in a cohesive, tangible format, similar to industry sample kits used for sales presentations.
Overview
Led creative direction and executed the majority of design and production development for a brand packaging system showcasing AxiomPrint's print finishes, materials, and manufacturing capabilities.
Role & Contribution
• Directed visual execution across all components
• Translated packaging dielines into production-ready designs
• Guided the design team through print and material constraints
• Balanced brand objectives with manufacturing requirements
• Refined outputs to ensure consistency and print readiness
• Translated packaging dielines into production-ready designs
• Guided the design team through print and material constraints
• Balanced brand objectives with manufacturing requirements
• Refined outputs to ensure consistency and print readiness
Company
AxiomPrint
Role
Art Supervisor (Design Lead)
Timeline
~2 Years (active development in final year)
Collaboration
Packaging Engineering, Design Team, Production Team, CEO
Challenge
• Create a unified brand system showcasing print capabilities
• Balance creative exploration with production and sales needs
• Test new equipment through production trials
• Balance creative exploration with production and sales needs
• Test new equipment through production trials
Process & Execution
• Built designs within dieline and manufacturing constraints
• Applied cohesive visual system across packaging components
• Developed production-ready file workflows
• Defined embellishment systems (foil, spot UV, etc.)
• Collaborated with production to test new equipment capabilities
• Refined designs based on engineering and production feedback
• Applied cohesive visual system across packaging components
• Developed production-ready file workflows
• Defined embellishment systems (foil, spot UV, etc.)
• Collaborated with production to test new equipment capabilities
• Refined designs based on engineering and production feedback
Early foil test sheets used to evaluate fine-detail UV foiling on newly introduced equipment. Testing revealed production limitations that informed subsequent design and specification decisions.
Business Card System
Business cards developed in collaboration with the design team under creative direction, each curated to demonstrate layered embellishments and advanced print techniques across small-format collateral.
The series explores a range of materials including pearlescent paper, plastic, and wood, alongside processes such as laser cutting, foil, and Raised Spot UV.
Role
• Defined the embellishment strategy and creative direction
• Guided the design team through concept development
• Incorporated leadership feedback to refine designs for production
• Guided the design team through concept development
• Incorporated leadership feedback to refine designs for production
Created two metallic business card versions, one with a white ink mask, to show its impact on foil printing.
Custom tri-fold business card packaging with integrated pocket storage for additional collateral.
Front: Laser-engraved wood with UV ink print
Back: Layered white ink applications
Custom die-cut business card with Spot UV
Embossed design on black stock
Soft-touch laminated card with layered foil and ink
Raised gold foil and Raised UV
Double-sided printed plastic card utilizing transparency
Three-layer die-cut card
Label Booklet System
Designed as a hands-on way to explore and compare different print materials, finishes, and embellishment techniques in one place. It brings together foil, spot UV, die-cuts, and layered effects so viewers can see and feel how each treatment changes the design, making it easier to understand what’s possible in production while keeping everything cohesive and easy to navigate.
Role
• Guided a design team with limited print production experience
• Provided direction on file setup and print-ready workflows
• Defined layout constraints for consistency across label designs
• Communicated material-specific requirements and limitations
• Ensured consistent, production-ready output across all assets
• Provided direction on file setup and print-ready workflows
• Defined layout constraints for consistency across label designs
• Communicated material-specific requirements and limitations
• Ensured consistent, production-ready output across all assets
Label Sticker Booklet
Fine Foil UV Labels
Double-Sided Labels
Outcome
The system became a core internal and client-facing asset for AxiomPrint, functioning as both a brand expression and a demonstration of production capabilities.
It also helped translate new production technologies into tangible, designed outputs.