Classic Burger Co.
A modern burger shop targeting younger late-night diners with a bold, casual visual identity. I designed promotional flyers and menu systems focused on readability, appetite appeal, and cohesive brand presentation.
Design Approach
The brand initially consisted of only a logo, core colors, and a striped motif, leaving the broader visual language undefined. I established a menu system with the intention of eye-catching yet fast readability, using a white base to reduce visual density, black for fine type for legibility, red for emphasis, and yellow color blocks for brand recognition. Then, the stripe motif served as the foundation for additional graphic elements, introducing organic movement and a more playful visual rhythm.
Client
Classic Burger Co.
Role
Graphic Designer
Timeline
2 weeks
Collaboration
Social Media Marketing Manager
Contributions
• Menu Designs
• Flyer Designs
• Expanded Brand Identity
• Flyer Designs
• Expanded Brand Identity
Menus on display at Westfield Fashion Square food court
Portfolio Expansions
Below are self-initiated concepts expanding the brand beyond original deliverables through social media, packaging, signage, and apparel.
