Tara Davis Invitational
The Tara Davis Invitational is a premier track and field event hosted by Agoura High School in honor of alumna and Olympic gold medalist Tara Davis-Woodhall, celebrating her athletic legacy and inspiring regional competitors.
Overview
Working within a five-day production timeline and an existing brand system, I designed all event graphics and produced print-ready materials in collaboration with printers, applying prior production experience to guide technical decisions.
On-site materials were designed for clarity and scale, ensuring easy navigation while maintaining a consistent brand presence across signage, banners, maps, and communications.
Role
Graphic Designer
Timeline
5 days
Client
Rebel & Rogue
Contributions
• Step-and-Repeat Banner
• Event Wayfinding Signage
• Branding Suite
• Fence and Tent Banners
• Print and Digital Event Maps
• Traffic Direction Signage
• Email Marketing
• Event Wayfinding Signage
• Branding Suite
• Fence and Tent Banners
• Print and Digital Event Maps
• Traffic Direction Signage
• Email Marketing
Photo backdrop designed with consideration of logo scale and background color to ensure strong visibility and photo-friendly composition for attendees.
Multiple event banners (example on right) designed to identify competition zones and create a cohesive wayfinding system.
Large-scale ceremonial check designed for award presentation, with emphasis on readability.
Brand System Cleanup
The brand initially lacked consistency and relied on limited, low-resolution assets. I rebuilt the visual foundation by vectorizing existing logos, developing a cohesive print color palette, and organizing a comprehensive logo suite for scalable use. This established consistency across both digital and physical materials.
Event Map Design
Another challenge of the project was translating dense logistical notes and a Google Maps reference into a clear event map. I simplified complex information by introducing a visual hierarchy, reducing and refining shapes, and incorporating symbols and directional arrows to improve navigation. Throughout the process, I balanced clarity with visual restraint to prevent clutter and maintain readability.
Before: Low Res, Cluttered
After: Refined, Digital and Print Formats
Final signage produced and installed on-site
Event Graphic Applications
Beyond the event map, I extended the visual system across a wide range of event materials to create a cohesive experience for attendees. The event’s signature blue became a key design element, helping important information stand out in large spaces while reinforcing brand recognition throughout the venue. Across signage, schedules, and promotional pieces, I used clean layouts and clear typography to keep information easy to scan in a fast-paced event setting.
