Von Dutch Activation
For Von Dutch’s activation at the Stagecoach Festival, I designed environmental graphics and print-ready assets that leaned into a western, sunset-driven narrative. Inspired by worn wood textures, denim tones, and the sunset gradients, the visuals were crafted to feel like a cowboy riding into the sunset, carrying that atmosphere through every touchpoint of the space.
Challenge
Working within a five-day timeline, the project required rapid design and procurement of custom archways, an unfamiliar format for both the client and myself. This required quick research, close coordination with production, and careful planning to ensure all assets were fabricated accurately and delivered on schedule.
Role
Graphic Designer
Timeline
5 days
Client
Rebel & Rogue
Contributions
• Step-and-Repeat Banner
• Event Wayfinding Signage
• Archway Graphics
• 3-D Signage
• Parking Passes
• Prepress and file preparation
• Event Wayfinding Signage
• Archway Graphics
• 3-D Signage
• Parking Passes
• Prepress and file preparation
Archways, 3D Signage, and Backdrops
Wayfinding Signage
Step and Repeat Banner
Parking Passes
